One South First

One South First is the first highrise of the Domino Sugar Factory redevelopment project which was opened in Fall of 2019. As part of my work at Two Trees, I had conceptualized, executed, and refined an entire branding solution for One South First including its own logo and typeface, along with all accompanying collateral, signage, advertisments, email communications, and print materials.

Logo

Focusing on the the unique architecture of the precast window frames, the 1S1 logo features tapering strokes to mimic the light & shadows that occur within the window frames on the building.

Typeface

Design

The main graphical element used throughout the 1S1 branding is a simplistic illustration representing the precast window casements. This graphic is carried throughout One South First collateral to help visually unify all materials, and in many aspects has become more iconic than the logo itself.

A brief animation I had created using each window as a way to frame individual illustrations representing unique apartments.

Announcements and holiday flyers make further use of the window graphic, with unique illustrations and graphic treatments for each occasion. This is one example that I created for the holiday season.