The Brooklyn Queens Connector (BQX) is a proposed streetcar system being put together by the City of New York. The BQX will be efficient and emissions-free and it will run on tracks flush with the existing roadway. The 11-mile route spans from Astoria to Red Hook, connecting to 9 ferry landings, over 30 different bus routes, and 13 different subway lines along the way.
Over the past two years I've worked closely with the BQX to design a variety of content in order to help them spread awareness of the project and convey a clear & impactful message.
While continuing to stay on-brand, I worked to further refine the graphic language used throughout all design materials, including print, social, advertisements, motion graphics, and event design.
20 Stories is a social campaign proposed by the BQX in order to help show how transit impacts the lives of everyday New Yorkers and how their lives can be improved the by the BQX. Using provided photography, I crafted a design that can be used for all stories that can be used not only for social but also for printed posters and online advertisments as well.
One of the biggest needs that the BQX had was finding a way to present facts & figures related to the project in a consise and visually interesting manner so people can easily understand the project better at a glance. With this in mind I designed individualized factoid posts for use on social that highlight important key facts in a visually interesting and informative manner.
I've also worked with the BQX to design printed material for distribution at events & to the public in order to help spread information. The above is a 5-panel roll fold brochure that I had designed in order to replace an existing brochure that wasn't as engaging.
The BQX frequently holds events throughout Brooklyn & Queens to answer questions and connect with residents about the project. With each event having their own design needs inlcuding posters, cards, flyers, and branded collateral, I've designed materials for all aspects of their special events.
