Ten Grand Street is the commercial wing of the newest high-rise building at the Domino Sugar Factory development project. While physically part of the larger residential building One South First, Ten Grand required a separate, unique visual identity in order to differentiate it from it's residential neighbor.
Ten Grand Street
Logo
The logo features bold, chunky text nestled together to focus on the architecture of the building, which has the commercial wing nestled under the larger residential portion of the building.
Collateral
Overall branding remains simple & elegant, sticking mostly to black and white for printed collateral.
Cover wrap design for Commercial Observer magazine, which ran January 2020.
